The channel is aimed at 15-34 year olds, and competes with other digital channels including ITV2 and E4.
In 2008 it reached 26.3% of 16-34 year olds in digital homes — the channel's highest ever such reach and above that of E4, ITV2, Dave and Sky One.
Meanwhile, Its share of the audience during its transmission hours is 2.6% among 15-34 year olds, and 1.7% among all individuals. BARB, the official ratings agency, averages out BBC Three's viewing figures over 24 hours even though the channel only broadcasts in the evening, giving a distorted sense of the channel's viewership. Despite several official complaints from the BBC, BARB continues to publish figures which the BBC argues are unrepresentative. Nine million people watch BBC Three every week.
(http://en.wikipedia.org/wiki/BBC_Three)
Dave
Dave (formerly UKTV G2) is a television channel broadcasting in the United Kingdom and Ireland and is owned by UKTV.
The channel is available on Satellite, Cable, IPTV and Freeview platforms. A timeshift service with the name Dave ja vu (a play on the phrase déjà vu) is available on the Virgin Media, Sky Digital and Freeview platforms. It was originally called Dave+1, and launched on Freeview on 22 January 2009 under this name. However, it was renamed on 24 February 2009, to "strengthen the brand's positioning as the home of witty banter." This service launched on 1 November 2004 with the name UKTV G2 +1. At first UKTV G2+1 timeshared with UKTV Bright Ideas meaning it broadcast from 6:00am to 6:00pm.
The output of the channel is mainly comedy from the BBC with some shows produced inhouse. A fair amount is similar to the comedy output of UK Play/Play UK before that channel's closure.
Some shows available on Dave include Mock the Week, Top Gear, Two Pints of Lager and a Packet of Crisps, Red Dwarf, Bottom, Friday Night with Jonathan Ross, QI, Have I Got News for You, The Catherine Tate Show, "World Rally", Whose Line Is It Anyway? and Little Britain.
(http://en.wikipedia.org/wiki/Dave_(TV_channel))
E4
E4 is a digital television channel in the United Kingdom and Republic of Ireland, launched as a pay-TV companion to Channel 4 on 18 January 2001. The "E" stands for entertainment, and the channel is mainly aimed at the lucrative 15 - 35 age group. Programming includes US imports such as Friends, The O.C., Smallville, Veronica Mars, The Cleveland Show, Glee, The Sopranos, What About Brian?, Desperate Housewives, 90210, Gilmore Girls, One Tree Hill, Scrubs, and British shows such as Shameless, Hollyoaks, Skins, The Inbetweeners and Misfits. Some of the imports, e.g. Desperate Housewives and Ugly Betty are screened on E4 up to one week ahead of their Channel 4 broadcasts. Its most successful broadcast to date was on 9 January 2003 when an episode of the hit U.S. series Friends pulled in over 2.4 million viewers. E4 uses the voiceover of Peter Dickson to advertise its programmes.
E4 has become somewhat notorious for its strange promotion campaigns, initially narrated by the infamous ‘voice of E4’, the late Patrick Allen. Since Allen's death in 2006, the similar voice of Peter Dickson has been used. Trailers often make use of dry humour and phrases which, at first, do not appear to make any sense. Past examples include:
- “Big shiny films in your dinky little home!”
- "Coming To You, Straight into Your Telly Box"
- “Second chance Sunday — not just a bunch of repeats, honest”
Programme trailers sometimes have the narrator repeating things that characters have said, such as, in a trailer for Ugly Betty that includes one character asking Betty "Why are you crying in the bathroom?", the narrator immediately asks "Why is Betty crying in the bathroom?!". And on another occasion he says "Oh No! Kerry Katona must be double booked." commenting on a cameo by Victoria Beckham. Sometimes the narrator appears to interact with the characters of the programme, especially notable in recent trailers for Miss Match and What About Brian.
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